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Using this well-known toy Trademark, the retail sales of the PLAYMOBIL MARLEX Licensed Products approached US$ 150 million...

The idea for a Licensing program initiated and put in place by MARLEX in the early 1990's, included a large range of high quality products : home textiles, clothing and accessories, bathrobes, bibs, bathing suits, bags, shoes, stockings, umbrellas, melamine eating sets, porcelain, glassware, cutlery, toiletries, school items, playing tents, etc…, about 500 different products in total

Inspired by the licensing program, PLAYMOBIL invested nearly US$ 100 million to create 6 children's theme parks located in Europe and USA, with special boutiques to sell their MARLEX licensed products. In 2015, the PLAYMOBIL Group had sales of € 616 million, 4,100 employees, and their products were sold in over 100 countries.


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PLAYMOBIL Licensed Products Boutique in one of their theme parks

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