The cute characters PETZI and his friends, created in 1951 by the Danish couple Vilhelm Hansen and his wife Carla, became a very popular children's comic worldwide. The charming stories have been translated into several European and Asian languages and adapted into animated TV cartoons.
MARLEX initiated a licensing/merchandising program in cooperation with the European book editors Casterman and Carlsen Verlag resulting in products such as : Games, puzzles, stationery, calendars, window decors, party goods,wrapping paper, stickers, figurines, …
