In 2015, the Belgian company BRUYERRE which has been producing chocolates since 1909 has signed an exclusive Licensing contract with MARLEX to develop, produce and distribute a full range of Thierry Poncelet highest quality chocolates which were introduced at the ISM Trade Fair in Cologne in February 2016 and have been marketed to the public, mainly in stores located in and around the Brussels Grand Place (main town square dating from the 15th century). Successful efforts were undertaken to increase the distribution of the Thierry Poncelet chocolate product range (currently 10 different packages) throughout Europe and the USA mainly through the large Retail Department Store Groups located in each country.