For Christmas 2010, for the first time ever in a French Department store, the prestigious French store Group “PRINTEMPS” decorated 11 store windows at their flagship store in Paris, with 50 of Thierry Poncelet framed paintings under the theme “Noël au Château”. The displays outside and inside the store ran for 6 weeks and were backed by a large media campaign. This exceptional exhibition attracted thousands of visitor and Parisian Christmas shoppers.